Human Centered Design methodologies: Experience Design (part 2: because I think that I understand now?)

Today’s listening content

I am still a little unsure of Experience design.

I am now more in the dark again about HCD.

But, in regards to HCD I do know these things:

  • It’s collaborative:
    This.  I like it.
    mfup8myrf1smeI know that I know some things, I have experience and skills in certain areas, but I don’t know everything. I also have weaknesses and I cannot do everything on my own. This is where you collaborate with  others who have knowledge, experience and skills in areas where you do not and who complement your weaknesses.
    I understand there is not utopian collaborative group out there, but still creating something that is an improvement is a major accomplishment and I hope to achieve many.
  • It utilises  psychology
    I am so interested in psychology, I kind of wished that I did it at uni, but I opted for chemistry instead. (I guess that I wasn’t ready for it then, but I am not going back to uni)
    It looks at behaviours of people and how they react/feel about something and attempts to design it around the HUMAN
  • Problem Solving
    Another thing that I like very much. I am very keen on problem solving which results in continuous improvement.
    I did a lot of this in one of my previous jobs, where I was CAPA (Corrective Actions Preventative Actions) Coordinator. In this role, there were many manufacturing investigations of processes or machinery etc that would break down or just not function efficiently.  I would perform root cause analyses on the problems to pinpoint where the issue was and would set up solutions (otherwise known as corrective actions or preventative actions) to fix it.

So far, this is what I know what HCD can offer me in a role and so far I am liking it.

Back to Experiment Design….
I mentioned to my mentor (Design Yoda) that the concept of experiment design confused me and when I read about it, it felt similar to user experience, with some people mentioning things where it felt similar to service design.
There was also the fact that I cannot use that diagram anymore; from Franki Simonds’ post, to assist in explaining all of the methodologies to myself.

So Design Yoda did explain experimental design to me briefly.

Well… She said that, “Experience cannot be designed, but we can design for experience”
And to do that, she mentioned that, “You use behavioural research and data to design for latent needs”

Now… THAT made sense to me AAAANND, I really liked the sound of behavioural research.
Lets just say at uni, when I was doing my degree, I really loved instrumentation in analytical chemistry. The reason for that is that under certain conditions we know; because of research, that a particular compound, molecule or atom, would behave the same way each time, so you would design the parameters, to ensure that you would get that reaction that you would expect. So I guess that experience design is like that.
Though, I have made it sound like manipulation, but I don’t want to manipulate, well not for the greater evil/bad. I would like to improve on the world; on how things are done and how people treat each other.

On another note:
I was suggested to purchase two books for some light reading. These were:- The Design of Everyday Things. By Donald A. Norman
– Hello World: Where Design Meets Life. By Alice Rawsthorn

I have started reading the first one on the list, but I have not really made a dent in it.
So with that, I bid thee adieu.


Sign off: Fox




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s