Human Centered Design methodologies: Experience Design (part 2: because I think that I understand now?)

Today’s listening content

I am still a little unsure of Experience design.

I am now more in the dark again about HCD.

But, in regards to HCD I do know these things:

  • It’s collaborative:
    This.  I like it.
    mfup8myrf1smeI know that I know some things, I have experience and skills in certain areas, but I don’t know everything. I also have weaknesses and I cannot do everything on my own. This is where you collaborate with  others who have knowledge, experience and skills in areas where you do not and who complement your weaknesses.
    I understand there is not utopian collaborative group out there, but still creating something that is an improvement is a major accomplishment and I hope to achieve many.
  • It utilises  psychology
    I am so interested in psychology, I kind of wished that I did it at uni, but I opted for chemistry instead. (I guess that I wasn’t ready for it then, but I am not going back to uni)
    It looks at behaviours of people and how they react/feel about something and attempts to design it around the HUMAN
  • Problem Solving
    Another thing that I like very much. I am very keen on problem solving which results in continuous improvement.
    I did a lot of this in one of my previous jobs, where I was CAPA (Corrective Actions Preventative Actions) Coordinator. In this role, there were many manufacturing investigations of processes or machinery etc that would break down or just not function efficiently.  I would perform root cause analyses on the problems to pinpoint where the issue was and would set up solutions (otherwise known as corrective actions or preventative actions) to fix it.

So far, this is what I know what HCD can offer me in a role and so far I am liking it.

Back to Experiment Design….
I mentioned to my mentor (Design Yoda) that the concept of experiment design confused me and when I read about it, it felt similar to user experience, with some people mentioning things where it felt similar to service design.
There was also the fact that I cannot use that diagram anymore; from Franki Simonds’ post, to assist in explaining all of the methodologies to myself.

So Design Yoda did explain experimental design to me briefly.

Well… She said that, “Experience cannot be designed, but we can design for experience”
And to do that, she mentioned that, “You use behavioural research and data to design for latent needs”

Now… THAT made sense to me AAAANND, I really liked the sound of behavioural research.
Lets just say at uni, when I was doing my degree, I really loved instrumentation in analytical chemistry. The reason for that is that under certain conditions we know; because of research, that a particular compound, molecule or atom, would behave the same way each time, so you would design the parameters, to ensure that you would get that reaction that you would expect. So I guess that experience design is like that.
Though, I have made it sound like manipulation, but I don’t want to manipulate, well not for the greater evil/bad. I would like to improve on the world; on how things are done and how people treat each other.

On another note:
I was suggested to purchase two books for some light reading. These were:- The Design of Everyday Things. By Donald A. Norman
– Hello World: Where Design Meets Life. By Alice Rawsthorn

I have started reading the first one on the list, but I have not really made a dent in it.
So with that, I bid thee adieu.


Sign off: Fox




Human Centered Design methodologies: Experience Design (part 1: because I am so very confused)

Today’s listening content and this too

The last couple of days, (yes including work time :O) I have been looking up other methodology of HCD. In summary; from what I have understood from Franki Simonds’ article, HCD encompasses the following four methodologies; my understanding is that you can’t do HCD without them and them being a stand-alone, doesn’t mean you are accomplishing HCD, you may be doing some other type of design??

(Just a copy and paste from a previous blog post)

  • User Experience (UX) Design
  • Experience Design (XD) or Interaction Design (IxD)
  • Service Design
  • User Interface (UI) Design

Image showing how HCD encompasses the methodologies and that you cannot have one with out the other. Source

Now, besides the fact that the majority of the sites out there are only referencing technical applications of design, more specifically experience design; when I am looking for an overarching definition, as design can be applied to everything. Example, colleague in my current role calls me setting up their training program on the off the shelf software ‘configuration’ and I call it ‘designing’ (always have, didn’t start when I started to learn about this)

So, again (also have to use the word ‘so’ less at the beginning of a sentence), I am trying to figure out what is experience design, more so, even more than the technical application of the term, it feels like it gets combined with user experience design, A LOT! When they aren’t the same thing.

Another thing that has confused me, is that when I look above at the first image that I have posted, it implies that experience design encompasses UX, however, when I have researched it further, I find this:


This venn diagram implies that Experience Design (known as Interaction design in the diagram, lies within the scope of user experience. If that is the case and I am finding all of this confusing, should I just give up?


No, I am kidding. I am not going to do that. I just wanted an excuse to use a gif.

Maybe I should stop trying to set a specification on HCD and basically just have a diagram looking like:


It’s messy, I know, I did a quick thing on word 😛

Because maybe, just maybe, interaction design and experience design are different as well?

Going back to Experience Design though, one source defines it as:

“A design practice focused on human outcomes, in particular the level of engagement and satisfaction that the user derives from a product or service and the relevance of the experience to their needs and context.” (1)

To be honest, that definition, after really thinking about it, does not give me a practical real world definition and it kind of feels like a service design thing all over.

So, as it is a quarter to 11, and staying up wont help me figure it out any sooner, I bid thee adeiu so I can catch some zee’s


To be continued; later…

Sign off: Fox




  1. What is experience design?